What's the best way to celebrate a 100th birthday? Do it on your 99th. Camel has always been about doing things the unconventional way. That's what inspired a digital/social campaign during an election year to hold an election all our own: The President of Hump Day. For four months, Camel fans took part in an online election contest that would ultimately give one Camel fan the ultimate power...of $99,999 in cash. Hail to the Chief, indeed.