CANNES LIONS FINALIST
Mohawk Industries introduced a revolutionary carpet called Smartstrand, featuring built-in stain-resistant fibers no other carpet manufacturer could match.
The Big Idea: The Mohawk Zoo Challenge.
The Insight: If Smartstrand carpet can stand up to zoo wildlife, It can stand up to your home life.
The Execution: For three weeks, we let the messiest animals in the world live on Mohawk carpet. Not one dollar was spent on traditional media.
The Results: We made the shortlist at Cannes Lions for one of the Top 10 integrated campaigns in the world. Our client was rewarded with unprecedented sales: They were backordered for six months.