Mohawk Zoo Challenge

CANNES LIONS FINALIST Mohawk Industries introduced a revolutionary carpet called Smartstrand, featuring built-in stain-resistant fibers no other carpet manufacturer could match. The Big Idea: The Mohawk Zoo Challenge. The Insight: If Smartstrand carpet can stand up to zoo wildlife, It can stand up to your home life. The Execution: For three weeks, we let the messiest animals in the world live on Mohawk carpet. Not one dollar was spent on traditional media. The Results: We made the shortlist at Cannes Lions for one of the Top 10 integrated campaigns in the world. Our client was rewarded with unprecedented sales: They were backordered for six months.

CANNES LIONS FINALIST 2011

Mohawk Industries introduced a revolutionary carpet called Smartstrand, featuring built-in stain-resistant fibers no other carpet manufacturer could match.

The Big Idea: The Mohawk Zoo Challenge. 

The Insight: If Smartstrand carpet can stand up to zoo wildlife, It can stand up to your home life. 

The Execution: For three weeks, we let the messiest animals in the world live on Mohawk carpet. Not one dollar was spent on traditional media.

The Results: We made the shortlist at the 2011 Cannes Lions for one of the Top 10 integrated campaigns in the world. Our client was rewarded with unprecedented sales: They were backordered for six months.
Zoo POP
Zoo POP
Zoo POP
Outdoor Board
Rhino Poster
Website
Website: Elephant Conservation Drive, Limited Edition T-Shirt Offer
Elephant T-Shirt Design
Rhino Conservation T-Shirts.
Rhino T-Shirt Design
Human Habitat: Carpet and Flooring Installations at the Dallas Zoo.
A Black Rhino Inspects His New Carpet
Back to Top