Office Furniture USA

Let's not fool ourselves. There is nothing sexy about office furniture. Price, selection and on-time delivery? Solid retail promises, but not things that would provide the breakthrough and consumer engagement we were after. Thankfully, Office Furniture USA wanted their advertising to stand out in a category that was comparable to watching furniture polish dry on a credenza. So, our thinking was, if there's no one out there ridiculously fired up about office furniture, why don't we just create someone who is? Enter Jack McCracken, Motivational Office Furniture Guru.

Let's not fool ourselves. There is nothing sexy about office furniture. Price, selection and on-time delivery? Solid retail promises, but not things that would provide the breakthrough and consumer engagement we were after. Thankfully, Office Furniture USA wanted their advertising to stand out in a category that was comparable to watching furniture polish dry on a credenza.

So, our thinking was, if there's no one out there ridiculously fired up about office furniture, why don't we just create someone who is?

Enter Jack McCracken, Motivational Office Furniture Guru.



Social Media Content
Social Media Content
Microsite
Trade Print
Trade Print
Trade Print
Outdoor Board
Outdoor Board
Outdoor Board
Ambient Cling
Ambient Cling
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