University of Alabama

There are few Universities in America that take their football program as seriously as the University of Alabama. They have a legendary collegiate football story to tell. But that's not the story our client wanted front-and-center for the University in 2008. With 13 academic divisions that lead to bachelor's, masters, Educational Specialist and doctoral degrees, our client wanted to position the University of Alabama as the world-class institution they knew it already was. We created the "Touching Lives" campaign to show how an education at the University transcends the four years students spend on campus. The TV spots aired nationally, and the campaign was extended across the University and through every marketing touch point they offer. The results include record out-of-state enrollments to date, and a continuation of the "Touching Lives" campaign slated for the 2012 academic season.